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General Consulting
HVS/American Hospitality Management Company provides
consulting services covering a wide range of subjects including
operations, marketing and financial structure. We also coordinate
consulting assignments with other divisions of HVS, major international firms and members of
the International Society of Hospitality Consultants, with which we
enjoy special relationships, so that our clients get the maximum
benefit for their dollars invested in consulting.
Operational and Marketing Analysis
We conduct operational and marketing reviews of hotels for the
purpose of identifying shortcomings in marketing efforts,
operational inefficiencies, service deficiencies which may be
inappropriate for that particular hotel, improper and wasteful
payroll scheduling and other waste. These reviews are very useful
for increasing cash flow, developing workout plans or analyzing
budgets and cash flow forecasts for hotels.
Demand Studies, Market Overviews and Impact Analysis
We conduct services for owners finding themselves in situations
where they must respond to their franchisor locating an affiliate
within the competitive area or for situations where either new
construction is underway or a major refurbishing will drastically
change the distribution of demand within the market. We also prepare
abbreviated Market Overviews and Demand Studies which consist of a
five to ten page report discussing the potential hotel market, how
the proposed property should be positioned within it and include
estimates of annual Occupancy Percentage and Average Daily Rate.
Estimates of operating results over the first five years of
operation are prepared. In cases where a full market demand study is
required by a lender from an independent consulting firm, we
coordinate and supervise the engagement to insure its accuracy and
cost effectiveness.
Litigation Support and Expert Testimony
Our staff is experienced in assisting attorneys with hotel industry
information, practices and analysis so as to support litigation
involving hotels. That litigation experience includes operations,
contract practices, marketing, financial structure, mortgage reviews
and financial statement reviews, among others. We have staff who are
experienced in both courtroom and administrative hearings.
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